FOR TECH LEADS & QA MANAGERS

How to get valuable feedback fast from your test automation

A practical, real-world strategy for dev and QA teams to make the most of their test automation

  • Know why your automation matters and what success really looks like

  • Cut waste by automating what actually delivers value

  • Learn how high-performing teams run automation that doesn’t become a bottleneck

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Hi, I'm Bas, and I've been working in test automation for about 19 years now. Some highlights from my career:

  • Consulted over 80 companies globally on test automation strategy and implementation across Europe and North America

  • Running 50+ training sessions per year for clients on 5 different continents

  • Keynote speaker at recognized international conferences on software testing - including expo:QA, AutomationSTAR and Test Automation Days

I strongly believe that deliberate practice is the only way to learn new testing and automation skills.

"Accessible even for someone with minimal coding skills like me. Good pace, engaging speaker, and a great introduction to a genuinely useful topic which I’d never heard of but am looking forward to applying in my day job!"

"Bas offered fresh perspectives and explained everything in a way that was both clear and enjoyable to follow."

"I enjoyed the live examples and demos provided, Bas is truly an expert."

"The hands-on exposure to tools and frameworks offered immediate value that we could take back to our projects."

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How to get valuable feedback fast from your test automation

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In the meantime, learn how to avoid the #1 trap in test automation.

In this video, I’ll show you how to break down long, slow end-to-end tests using a realistic online banking example so you can optimize your test automation for speed, reliability, and efficiency.

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